![]() What makes the Replace function so cool? Here’s just one trick you can use for making bulk changes to ads: Along with its companion tool, Append Text, Replace Text has been placed front center in the editor. Let’s talk about one of the most powerful AdWords Editor functions: Replace Text. ![]() This also means you can edit an account while another is downloading or posting changes. Look at them side by side! I promise this is really, really cool! In addition to the campaign-tree view, you can look at Campaigns, Ad Groups, Keywords, and Ads, along with Extensions and other targeting methods. Now, most of the navigation has been consolidated to the left side, which sort-of, but not exactly, matches the online interface. Prior to version 11.0, navigation was split between a tree-view campaign structure on the left side and various tabs on the top. ![]() The most immediately noticeable difference with AdWords Editor 12.1 is aesthetic. In this post, I’ll give you the run down on some cool things about AdWords Editor 12.1 and how you can use them. More importantly, the AdWords Editor is still an incredibly powerful tool once you take time to learn it. It has since been updated to reflect changes in the AdWords Editor with the release of version 12.1. Note: This article was originally written when AdWords Editor 11.0 was released. It’s still not the prettiest program you’ll see but compared to previous versions it’s downright gorgeous. However, Google recently took steps to improve things by releasing AdWords Editor 12.1, which brings some useful new features and a significant interface overhaul. The editor, which allows you to download your AdWords account to let you work on it offline, remains the best and quickest option for making bulk changes, and for any changes where you need to double-check your work before taking it live.īut while the online AdWords interface has continued to improve every year, the Editor has been relatively stagnant with an ugly, outdated interface and in some cases weirdly limited features. For years, PPC ninjas (and ninjas-in-training) have sung the praises of Google’s powerful AdWords companion program: the AdWords Editor.
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